The International Consumer Goods Show will take place from 17. – 20.4.2021 as a physical event in Frankfurt am Main. This trade fair will unite the product groups of Ambiente, Christmasworld and Paperworld under one roof. The fair is supplemented by the Digital Days, which also includes the purely digital content of Creativeworld.
The amalgamation of different fairs, the new date and the hybrid nature of the event will generate new business-enhancing synergies for the entire industry during the current pandemic.
‘The industry is convinced that trade fairs are needed as international platforms for rebooting the economy. The trend-oriented order cycles of the consumer goods industry require an annual event.’
The Digital Days are a new feature, which will be held concurrently with the physical trade fair. With matchmaking, live streaming and knowledge transfer as well as the Nextrade digital platform, this parallel event will give exhibitors and visitors the opportunity to network, gain inspiration and place orders directly. The Digital Days will also be home to the purely digital Creativeworld, an event that is taking a one-year hiatus as a physical meeting place in 2021.
As trade fair organisers, the well-being of everyone involved is extremely important to us. That is why we have developed a concept for hygiene, medical and organisational measures that has been approved by the authorities.
A wealth of insider knowledge, valuable expert presentations and seminars as well as PoS campaigns will be available all year round on Conzoom Solutions, Messe Frankfurt's online platform especially for the retail trade.
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